Gecko Villa and Bungalow

Project Description

We provided a full rebranding for Gecko Villa and Bungalow, including a fresh logo design and a website redesign. The logo, inspired by the gecko, seamlessly integrates natural elements with the villa’s laid-back atmosphere. The website now reflects the unique charm of the property, offering visitors a smooth and inviting online experience.

Service Provided

Web Development, Corporate Branding, Logo Redesign, Booking Integration

URL

https://geckobungalows.com/

Date

April 2024

Overview:

Gecko Villa and Bungalow, a charming and peaceful getaway in Bali, needed a complete brand overhaul to stay competitive in Bali’s vibrant hospitality industry. ASA Studio was brought in to provide a full rebranding, which included redesigning their website and creating a new logo to reflect the essence of their tranquil, nature-inspired retreat.

Challenges

Outdated Brand Identity: Gecko Villa’s existing brand image didn’t fully convey the tranquil and eco-friendly essence of the property. The logo and brand voice needed to better reflect the villa’s nature-centric philosophy.
Non-Responsive Website: The website was outdated and lacked mobile responsiveness, which made it difficult for guests to navigate and book accommodations.
Lack of Visual Appeal: The villa’s unique selling points—its serene atmosphere and connection to nature—were not highlighted well on the previous website.

Solutions

Rebranding:
- We conducted a thorough brand audit to understand Gecko Villa’s unique strengths and guest expectations.
- A new brand identity was crafted, focusing on the villa’s peaceful, eco-friendly vibe and personalized service.
- Developed a refreshed brand voice that is casual, welcoming, and geared towards travelers seeking relaxation and escape from the hustle of daily life.
Web Redesign:
- We built a modern, fully responsive website with a clean, user-friendly interface that highlights the peaceful nature of Gecko Villa.
- Improved the website’s structure to ensure easy navigation, especially focusing on mobile experience.
- Integrated high-quality images of the property, showcasing its natural surroundings, cozy interiors, and laid-back vibe.
- Added a seamless booking system to facilitate direct reservations, streamlining the user experience and reducing reliance on third-party platforms.
- Optimized the site for SEO, targeting key phrases related to Bali retreats, eco-friendly stays, and boutique accommodations to improve organic traffic.
Logo Redesign:
- The new logo was designed to reflect the villa’s connection to nature and the peaceful environment it offers.
- We incorporated modern, clean lines with a gecko motif, symbolizing the local wildlife and serene ambiance of the villa.
- Earthy tones and greens were used in the logo design to emphasize the eco-conscious, nature-friendly values of the brand.

The Gecko Villa and Bungalow logo is inspired by the gecko, a creature that fits perfectly with the villa’s tropical vibe. The gecko’s tail is shaped into a “G,” making it the main icon for the logo. The text follows the curve of the tail, creating a smooth and natural flow that reflects the relaxed, peaceful atmosphere of Gecko Villa and Bungalow.

Results

Stronger Brand Presence: The rebranding successfully positioned Gecko Villa as a tranquil, eco-friendly destination in Bali, attracting a wider audience of nature lovers and wellness seekers.
Increased Direct Bookings: The new website, with its improved booking system and user-friendly design, resulted in a 25% increase in direct bookings within the first three months.
Improved Online Visibility: SEO optimization boosted Gecko Villa’s online presence, leading to higher rankings on search engines and a significant rise in organic traffic.
Positive Client Feedback: The new logo and brand identity resonated strongly with guests, with several positive reviews mentioning the villa’s appealing and refreshed look.

Conclusion

ASA Studio’s rebranding efforts successfully breathed new life into Gecko Villa and Bungalow. By crafting a new logo, redesigning their website, and creating a brand identity that reflects the villa’s peaceful and nature-inspired environment, we helped elevate their online presence and drive more bookings.