For the Grow Indonesia project, ASA Studio crafted a complete digital identity and presence, focused on capturing the company’s mission to drive sustainable growth across Indonesia.
Our aim was to build a brand identity, website, and social media presence that would authentically represent Grow Indonesia’s commitment to impactful change and forward movement. This involved creating a cohesive look and feel that would carry through each part of the digital experience, from logo design to website functionality and content strategies.
Grow Indonesia’s mission of promoting sustainable growth is at the heart of everything we created. We wanted to reflect their community-focused approach and commitment to a brighter future for Indonesia through every design choice. The foundation of our project involved thorough research into their values and goals, which informed the branding choices that followed.
The logo for Grow Indonesia was designed to embody the brand’s values of growth, youth, and transparency—key to their mission as a vibrant, youth-focused company. Each part of the “G” symbol in the logo has specific meaning: the circle symbolizes comprehensive support, while the arrow represents guidance towards success. The water drop highlights the brand’s commitment to transparency, and the wave captures flexibility in an evolving business landscape. These elements together convey a blend of growth, dynamism, and trust.
Building on this, we crafted a cohesive brand identity with a modern, organic color palette and youth-oriented fonts. Shades of green and blue reflect freshness and reliability, aligning with the brand’s mission to support emerging Indonesian entrepreneurs.
For the website, our approach centered on usability and storytelling. We designed an intuitive, visually engaging layout that features Grow Indonesia’s key projects, impact stories, and information about their initiatives. Easy navigation and clear calls-to-action make it simple for visitors to understand the organization’s work and how they can contribute. The website includes dedicated sections for ongoing projects, partner organizations, and future goals, all aimed at fostering community engagement and transparency.
