iDreamland is a beautiful escape on Bali’s Dreamland Beach, offering travelers luxury apartments and stunning views. But while the place itself was a hidden paradise, its online presence didn’t quite capture the magic that guests feel when they’re there. That’s when iDreamland teamed up with us, ASA Studio, to make the dream a digital reality.
The goal was simple: iDreamland wanted to be the top choice for anyone dreaming of a relaxing beach getaway. So, we got to work crafting a brand and a website that would bring out its charm, warmth, and luxury. Every step was about making sure the online experience felt just as welcoming as the stay itself.
We started by creating a logo that captures the essence of iDreamland—calm, timeless, and beachy. Inspired by Bali’s natural beauty and soft ocean hues, we wanted the logo to feel as peaceful as the ocean view from iDreamland’s apartments—a fresh and inviting look that set the tone for everything else.
The design was all about bringing the “dream” to life. We added dreamy details like clouds, a starlit sky, and a crescent moon to give it that relaxed, magical vibe. A palm tree symbolized the tropical, beachy feel, and a simple building icon hinted at the comfortable, welcoming apartments. To keep that sense of calm, we went with shades of blue and soft blue, perfectly capturing iDreamland’s beachside charm.
To complete the brand’s look, we mixed three fonts to give each part of the content its own style while still feeling cohesive and easy to read. For the main titles, we picked Playfair Display—a classy, timeless font that gives the brand a touch of elegance and makes titles stand out.
For subtitles, we chose Roboto Condensed, a modern font that’s clean and easy to read, giving the layout a nice structure that guides readers through each section.
Lastly, for the main content, we used Roboto. Known for its readability, Roboto is smooth and easy on the eyes, making it perfect for longer paragraphs. Altogether, this trio of fonts—Playfair Display, Roboto Condensed, and Roboto—creates a polished, professional look that’s still easy and enjoyable to read.
For the website, we wanted each visitor to feel like their vacation had already begun the moment they landed on the homepage. We focused on creating a warm, welcoming vibe that would set the scene for a relaxing beach escape. As you scroll down, the website greets you with inviting room details, guides to local activities, and breathtaking photos of the views, all crafted to make it easy to picture yourself at iDreamland. Whether it’s the calming blues and greens in the design or the friendly, straightforward language, everything was designed to be easy on the eyes and enjoyable to explore.
Effortless Booking, Just a Click Away
The next big step was making booking as simple and stress-free as possible. We put together a booking system that’s so smooth, you’ll be set for your stay in just a few clicks. With real-time availability, you always know what’s open, and multiple payment options make it easy to pay in whatever way works best for you. Once you book, an instant confirmation email pops up in your inbox, giving you all the details you need, so there’s no guesswork involved. You can plan and secure your stay right from your phone or computer, knowing it’s just as easy as it is enjoyable. We wanted every part of this process to reflect the relaxed, carefree experience that iDreamland offers, from the initial click to the final confirmation.
When iDreamland’s new website went live, people loved it! Thanks to ASA Studio’s design, the site now feels like an open invitation to experience Bali. It’s not just a website—it’s like a digital welcome mat for anyone who’s dreaming of that perfect beach escape.
The homepage greets you with the same warm, relaxed vibe you’d feel at iDreamland’s beachfront apartments. As you scroll, you’re drawn in by the bright, beautiful photos and simple layout, which makes exploring easy and fun. There’s a friendly flow from room descriptions to activity guides, giving you a sense of the place before you even book.
And it’s all about creating that getaway feel right from the start. Every part of the site, from the colors to the words, was carefully chosen to make visitors feel like they’re already on vacation. With this new design, iDreamland’s digital presence doesn’t just show you a place to stay; it invites you to feel the vibe of Bali before you even arrive.
