Scope of Work

This project provides a complete, end-to-end foundational SEO service. We will analyze the website's current standing, identify strategic opportunities, and implement critical technical and on-page optimizations to enhance search engine visibility and performance.

• Phase 1: Comprehensive Website SEO Audit
  • A deep-dive analysis of the website's current SEO health to identify technical issues, on-page weaknesses, and opportunities for improvement. The audit will form the strategic basis for all subsequent actions.
• Phase 2: Strategic Keyword Research
  
  • Identification of target commercial and informational keywords relevant to your business and target audience.
  • Analysis of keyword difficulty and search volume to prioritize high-value opportunities.
  • Mapping of target keywords to the most relevant pages on the website.
• Phase 3: Technical SEO Foundation & Optimization
  • Configuration of SEO-friendly permalinks and a static homepage.
  • Verification with Google Search Console and generation/submission of an XML sitemap.
  • Creation and optimization of the robots.txt file to guide search engine crawlers.
  • Full audit and resolution of duplicate content issues, broken links (404s), and incorrect redirects (301 vs 302).
  • Analysis of site speed and mobile-friendliness with actionable recommendations.
• Phase 4: On-Page SEO Implementation
  • Keyword Implementation: Strategic integration of target keywords naturally into page titles, headings, and body content for core pages.
  • Meta Description & Title Crafting: Writing new, unique, and compelling meta titles and descriptions for key pages to improve click-through rates from search results.
  • Image Optimization: Optimizing image alt text for accessibility and SEO, and providing guidance on descriptive file names for new uploads.

Payment Schedule

Full payment is required upfront, either prior to the start of the project or at the time of service renewal.

Terms and Conditions

• The payment terms are as stated above.
• All payments are non-refundable.
• The client is responsible for providing all necessary content and images in a timely manner.
• ASA-Studio will provide three rounds of revisions during the design and revision stage.
• Additional revisions or changes requested beyond the three rounds may incur additional charges.